Sam Burnham, Curator
We’ve got a lot of loves at ABG. Among them are locally owned businesses and long established institutions. I’ve got a perfect meshing of the two for you. For this one we’re going to Jacksonville...Alabama, not Florida. This review is of a gem of a place in Calhoun County. Let’s talk about The Rocket.
I first walked into this establishment in the fall of 1993. When I walked in earlier this year it looked just like it did 27 years ago. I’m pretty sure it lookedp the same when it opened in 1958. The only change I noticed since my first visit was some of the ladies working behind the counter hadn’t been born as of then. That made me feel kind of old.
But it made me feel better knowing that this local icon was holding up to the test of time. Same furniture, same decor, same everything.
The Rocket is a BBQ joint. Let me say this, you aren’t going to see The Rocket on TrueSouth or Chef’s Table BBQ. It’s not that kind of place. Their BBQ is solid, it’s good. But they don’t have a trophy case. In fact, I don’t typically eat the BBQ when I go there. Coach Drew does and speaks well of it.
There’s a backstory to what I order. Just around the corner from our childhood home was our own local spot. They had a twin burger basket that everyone on that side of town still raves about. A simple concept: two burgers and fries in a basket. But Peyton’s is gone and their baskets (and the Evel Knievel pinball machine) went with them. So when I saw the twin burger basket on the menu at The Rocket, I had to know. It was perfect. 27 years later, it’s still perfect.
One of the best things about The Rocket is just how local it is. I mentioned there’s no trophy case but there is a plethora of local articles framed on the wall. And you’ll see people who’ve been going there since 1998, 1988, 1968. Lord willing, they’ll be going in 2028. This isn’t gourmet. It’s not an oddball joint with a cult following. This is over six decades of sustained support by the locals. It’s 100% small town phenomenon.
The dining room is pretty small. They have a strong takeout business, partially because a table is a commodity during lunch rush. We got there on Georgia time so the place was pretty empty. But we watched the crowd roll in. All the tables filled up. Folks flowed in and out with takeout orders.
They have a pickup window. It’s not a drive thru. You can walk up and place orders as well as pickup call-in orders without going inside. There is currently shielding between the few booths as well as the counter. COVID precautions are in place. The strong takeout game got them through the lockdown. It will continue to help them thrive.
And the twin burger basket was on point, just like always.
So I leave you with this tip. That little stone BBQ joint on Pelham Road South is worth a stop. Dine in or take out, it’s highly recommended. If you find yourself anywhere near it, check it out.
Historian, self-proclaimed gentleman, agrarian-at-heart, & curator extraordinaire